Site Usability

If there is one major similarity between brick-and-mortar businesses and online stores, it�s that both need to create a very positive User Experience in order to attract and retain customers.

When visiting a business�s physical location, a series of subtle issues will impact the chances that a shopper will stay and make a purchase. The environment should be clean and well-kept and the merchandise needs to be presented in an organized and compelling manner. If the business is located in a mall or shopping center, it�s particularly critical to make a good impression as there are usually other merchants, a few steps away, who can offer a competing product and possibly a better user experience.

Think of the Internet as the ultimate shopping mall. Instead of having to walk from store to store, a shopper can visit as many stores as it takes to discover a pleasing user experience, by simply clicking back to the results page in the search engine and selecting another merchant�s link. Thus, making a favorable first impression is incredibly important.

Although our clients� businesses are very diverse, including both Business-to-Business and Business-to-Consumer models, the concepts that make for a successful user experience are remarkably consistent.

MoreVisibility has been helping companies improve the intuitiveness of their Websites for many years. In some cases that involves making subtle changes to the site�s navigation, thereby boosting the overall user experience and conversion rates. In other situations, sites benefit from a more intensive redesign in order to remain competitive.

Site Usability

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