Home > Strategic Services > SEM

Search Engine Marketing

If ever there was a totally pure form of direct marketing, Search Engine Marketing is it. Unlike more traditional approaches where a company incurs an expense for all prospects that it targets, SEM limits both the audience and the costs to individuals who pre-qualify themselves through keyword searches or sites that they visit.

MoreVisibility is proficient in each of the SEM arenas and the best ways to integrate client objectives. We devote the time to collaborate on key decisions and establish an ongoing communication structure that allows for efficient management of campaigns.

It is common to hear marketers talk of how pay-per-click advertising is "expensive"... And it can be. Complicating factors include keyword competitiveness and a multitude of variables that need to be tested and managed. Variables include engine / network selection, bid strategy, ad copy and landing pages. There is no straight-line path to a favorable ROI. Instead variables need to be tested in a disciplined and thorough manner, with proper campaign adjustments made continuously.

Managed properly, SEM can expand a company's reach and deliver either a broader or more targeted source of customers than was ever available.

While everyone would like to rely exclusively on Natural search traffic to fuel visits to their sites, that is typically not the best approach. There are compelling reasons to employ SEM for branding purposes, while being mindful of the rules unique to each of the search engines, relative to companies bidding on branded or competitive keywords.

MoreVisibility is a recognized leader in SEM program management. We excel at learning about a company's needs and past history and leading a transition to an impressive and ongoing profit center.

MoreVisibility is a Google Certified Company, Yahoo Ambassador, MSN Adcenter Excellence member and has close partnerships with ASK, AOL, Superpages, Quigo and others.