Campaign Manager

MoreVisibility is a leading Search Engine Marketing, Optimization and Design agency located in Boca Raton, FL. We provide consultative services for our clients, by creating customized online campaigns in order to increase the visibility and accessibility of our clients’ web sites on the Internet. All MoreVisibility staff working on campaigns are qualified Google Advertising Professionals. We provide a positive work atmosphere and culture, characterized by teamwork, training, accomplishment and respect. Currently, we are hiring a SEARCH ENGINE MARKETING SPECIALIST / SEM CAMPAIGN MANAGER

SEM Campaign Manager Job Description:

• Oversee the Interactive Marketing programs of our clients, which could include: Search Engine Marketing (cost per click/cpc), Display Media, Social Networks and leveraging Analytics.
• Responsible for the management of the client’s CPC campaigns. (Adwords, Bing, 2nd tier engines, vertical portals or channels, etc.)
• Monitor advertising budget and increase client’s ROI and conversion performance through recommendations of new strategies and ideas to test.
• Report internally to team and externally to client on performance, results and campaign challenges, along with new ideas.
• Research new advertising channels or platforms to be considered.
• Optimize efforts through analysis of data and analytics intelligence

SEM Campaign Manager Job Requirements:

• "Best Practices" knowledge of Search Engine Marketing tactics and guidelines preferred.
• Must have some experience with Cost Per Click advertising networks to include.
• Google Adwords, Yahoo, MSN AdCenter, ASK, Verizon, etc
• *** Preference given to Google Adwords Qualified Individuals
• Ability to select keywords, write compelling ad copy and optimize campaigns to meet established ROI goals and conversion metrics.
• Ability to analyze data through web analytics.
• Strong knowledge of Google Analytics preferred.
• Attention to detail and ability to multi-task successfully a must.
• MS OFFICE skills required especially Excel.
• Analytical thinker -- able to come up with solutions -- Problem solver. .
• Works well under pressure and deadlines.
• This is an onsite, in-office position – No telecommuting.