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Case Studies

JTE Enterprises

John Mitchell, President

The Client
JTE Enterprises, Inc. is based in Tallahassee, Florida. They provide their customers with dependable, high-quality and affordable automatic gate openers and gate access controls.

The staff at JTE Enterprises, Inc. has over 20 years of hands-on experience and over 1 million products sold. They actually assisted GTO Pro, one of their main product manufacturers, with the development and production of their first automatic gate opener in 1987 and have continued to contribute to the production of the new gate openers and controls you see today.

The Situation
Before coming to MoreVisibility, JTE Enterprises relied heavily on cost per click traffic to bring visitors to their site, but they needed to relieve some of the financial dependency on CPC (and lower overall costs).

The Solution
MoreVisibility initiated a Natural Search Engine Optimization plan to alleviate some of the high monthly costs of an elaborate CPC campaign. Keyword research and then pagematching or targeting was a critical first step to maximize optimization efforts for success. Once it was defined what keywords would be targeted for each page, for optimization purposes, the focus shifted to Meta Tag creation and content optimization. Much traction was made after these initial steps were executed. Phase two of theimplementation strategy included tackling more technical issues related to site architecture.

The Result
John Mitchell, President of JTE Enterprises, was pleased with the results he is seeing from the optimization efforts. He happily announced that over the course of the last six months, his rank had improved in many cases by over 100 positions in Google. Specifically, he noted that his most important keyword, "gate openers" was initially on the 26th page of the search results, and now ranks at the top of the 5th. In addition, he observed that he is now seeing his site ranked for keywords that had not previously appeared in the natural results.

This improvement has not only increased the number of leads and sales he is getting monthly, but has also lowered his overall cost per acquisition, due to the fact that more of his audience is finding him via natural traffic. Moreover, JTE's cost per click has gone down because his quality score has gone up. Essentially, he's paying a lower dollar amount for better positions, which he attributes directly to his optimization efforts.