Leadership
The same team that provides leadership at MoreVisibility is also defining leadership in the field of Search Engine Marketing. Our principals bring an extensive amount of technological expertise, direct marketing savvy and corporate managerial experience to our organization.
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Andrew Wetzler, President, co-founded MoreVisibility in October, 1999. Andrew writes extensively on Search related topics in a variety of industry trade publications, is a member of MSN's Search Advisory Council and is the Membership Chair of the Direct Marketing Association’s Search Engine Marketing Council. Prior to MoreVisibility, his background includes 10 years of Direct Marketing consulting where he taught organizations how to better utilize multiple channels to improve campaign performance. Andrew serves on the Board of Directors for Jambase.com. He holds a B.A. in Economics from Tulane University. |
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Dennis Pushkin, CEO, co-founded MoreVisibility in October, 1999. Dennis has an extensive history of senior corporate management. Prior to MoreVisibility, he was CEO of a $100 million, 550-unit, 3,000-employee retail services company and previously owned a 275-unit international franchise company. Dennis is a graduate of the McIntire School of Commerce at the University of Virginia. |
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Danielle Leitch, Executive Vice President of Client Strategy, brings over 14 years of marketing and business development expertise to MoreVisibility, working with both online and more traditional organizations. She is a regular speaker at industry events, including Direct Marketing Association, Internet Retailer and Search Engine Strategies (SES). Danielle has been sourced by numerous publications, frequently quoted within Investors Business Daily, to provide commentary on industry trends, as well as SEO, SEM, Social Media and Analytics. She is personally certified by Google as an AdWords Qualified Professional, in addition to MoreVisibility being a certified Google AdWords agency and Google Analytics Authorized Consultant. |
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David Kelly, Director of IT, brings over 20 years of experience in software development and project management in industries ranging from direct mail, apparel, property management and hotels. Prior to joining MoreVisibility, Kelly managed software projects involving all aspects of catalog and internet sales for a leading Direct Marketing firm. Kelly is a graduate of Oklahoma State University where he earned a Bachelors of Science degree in Computer Science. |
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Khrysti Nazzaro, Director of Optimized Services, brings years of experience from the publishing industry, including nonfiction book production, design, and editing. Her print background has uniquely prepared her to consult with clients on issues of website layout, taxonomy, content optimization, and copywriting. Khrysti holds an MBA in Marketing from Lynn University in Boca Raton, FL, and a BA from Brandeis University in Waltham, MA. |
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Lesley Gross, Director of Client Strategy, brings over 8 years of experience in internet marketing, sales and public relations. Lesley has been with MoreVisibility for three years and works with top-level accounts on services ranging from SEM and SEO to Social Media. She is also responsible for the development of new programs and initiatives for MoreVisibility. She is a certified Google AdWords Qualified Professional. Lesley holds a BS in Marketing from Miami University (Ohio) and an MBA from Nova Southeastern University. |












