SEM Specialist Job Description:

We’re looking for a Search Engine Marketing (SEM) Specialist to join our team.

The Search Engine Marketing (SEM) Specialist will effectively develop strategies and manage the advertising campaigns of our clients, which could include: Keyword Search, Display Media, Contextual and Behavioral Ads, to include the Social Networks.

SEM Specialist Responsibilities:

Manage our client’s digital ad campaigns (AdWords, Bing, 2nd tier engines, social channels or vertical portals, etc.). Tasks will include:

  • Perform ongoing paid keyword discovery, expansion and optimization.
  • Develop and optimize ad copy.
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI.
  • Optimize campaigns performance.
  • Setup URL tracking, appropriately track campaigns, report, and analyze website analytics and PPC initiatives and campaigns.

SEM Specialist Job Requirements:

  • Proven SEM experience and success managing advertising networks to include:
    • Google AdWords, Bing Ads, Facebook/Instagram, LinkedIn, etc.
    • Preference given to Google AdWords Certified individuals.
  • Well-versed in performance marketing, conversion, and online customer acquisition.
  • Up-to-date with the latest trends and best practices knowledge of Search Engine Marketing tactics and guidelines.
  • Strong analytical skills and experience generating SEM reports.
    • Experience with website analytics tools (e.g. Google Analytics).
  • Familiarity with A/B and multivariate experiments.
  • Attention to detail and ability to multi-task successfully a must.
  • MS OFFICE skills required especially Excel.
  • Independent worker -- able to come up with solutions -- problem solver.
  • Works well under pressure and deadlines.

To Apply please email your resume to hr@morevisibility.com
LOCAL CANDIDATES PLEASE. This is an onsite, in-office position – No telecommuting or working remotely.

 

Employee Benefits

  • Competitive Salary & Bonus Plans

    Competitive Salary & Bonus Plans

  • Medical, Dental & Vision Insurance

    Medical, Dental, Vision & Life Insurance

  • Philanthropic Events

    Philanthropic Events

  • Employee of the Month Awards

    Employee of the Month Awards

  • 401k Plan

    401(k) Plan

  • Flexible Paid Holidays & Vacation Days

    Paid Holidays & Vacation Days

  • Free Lunch on Wednesdays

    Free Lunch on Wednesdays

  • Team Building Activities

    Team Building Activities

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