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Real Estate Broker's Insider - Still waiting to set up a mobile site? Stop waiting

With iPhones, Android phones, and other mobile devices racking up hundreds of millions of sales, your mobile presence is poised to become a crucial part of your marketing strategy.

Don't worry about the time or cost to create a mobile presence, says Danielle Leitch, executive vice president of online marketing firm MoreVisibility. She says it’ll cost less than $1,000 to launch a mobile site.

"There’s this big misconception that setting up a mobile website is this big, complicated, time-consuming endeavor," Leitch says. "It really doesn’t have to be." However, the etiquette of setting up a mobile site differs from creating a traditional website, and there are some rules to observe.

One thing to remember: Mobile devices have smaller screens and are slower to load sites, so a pared-down site is better.

"You can’t take an existing website and all its images and content and try to fit it on a small screen," Leitch says. "It is a really bad user experience on a mobile device to pull up some web pages."

Leitch suggests creating a "mobile splash page." A Java script on your home page can detect which browser a visitor is using. If it identifies a mobile browser, your site will deliver the sleeker mobile splash page.

You can always include a link at the bottom of the splash page that says, "Click here to view the entire website." That way, Leitch says, "You’re still giving people the opportunity to see everything you have."

And just as there was a gold rush for dot-com domain names a decade ago, Leitch predicts a similar frenzy for dotmobi addresses. She says you should beat the rush by registering dot-mobi names now.

Contact: Danielle Leitch, MoreVisibility, 800-787- 0497, www.morevisibility.com.

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