Comments on: Goal Values can increase the Value of your Goals http://www.morevisibility.com/analyticsblog/goal-values-can-increase-the-value-of-your-goals.html Web Analytics, Google Analytics, Google Website Optimizer, and Your Site! Wed, 27 Jul 2011 09:25:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Theo http://www.morevisibility.com/analyticsblog/goal-values-can-increase-the-value-of-your-goals.html/comment-page-1#comment-9 Theo Fri, 15 Feb 2008 20:52:26 +0000 http://www.morevisibility.com/analyticsblog/goal-values-can-increase-the-value-of-your-goals.html#comment-9 Joe, this is great information. If the site is new or there is no data to use as a reference, offline marketing efforts may provide a source of the goal values. If you are using direct mail, for example, and your CPL (Cost Per Lead) is $27.50 then you may associate the same dollar value to the corresponding online action. Joe, this is great information.

If the site is new or there is no data to use as a reference, offline marketing efforts may provide a source of the goal values. If you are using direct mail, for example, and your CPL (Cost Per Lead) is $27.50 then you may associate the same dollar value to the corresponding online action.

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