Web Analytics Blog

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GA Certified PartnerOur web analytics blog provides a space for us to educate our clients and visitors about how they can use analytics to gain insight into user behavior. As a Google Analytics Certified Partner and Google Tag Manager Certified Partner, our team is highly versed in Google's products, but our knowledge isn't limited to just those! On this blog, our analytics experts share a diverse variety of tips, tricks and techniques for a wide range of analytics platforms, as well as explore big picture concepts for tracking and measuring online success, and answering some of the questions commonly asked by clients and team members. To stay up to date on everything our analytics blog has to offer, subscribe to our feed.

June 29 2017

What’s new with REGEX in Data Studio

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Regular Expressions (also known as Regex in Google Analytics and Tag Manager) can help save time and include/ exclude data from your reports.

Regex is now supported in Google Data Studio. However, there are few changes to Regex that classifies it as RE2. RE2 was designed to be faster and more secure.

In this post I will provide you with a few Regex examples that we have created for Google Data Studio and a few differences we have noticed when compared to regular Regex.

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June 16 2017

What is Cross Domain Tracking and How do I Implement it?

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Cross Domain Tracking makes it possible for Google Analytics to connect sessions on two related sites and make it a single session.

How is this beneficial to your company? It allows you to understand how users navigate through your web properties so you’re able to see a complete user journey.

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June 12 2017

3 Reasons to leverage Dashboards in Google Analytics

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Dashboards are a great tool in Google Analytics, but what are the best uses for a Dashboard?

In most cases, dashboards are ideal to build basic reports that you would like to see on an on-going basis.  Here are three reasons why dashboards are a great feature to utilize in Google Analytics:

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