Web Analytics Blog

Turn data into dollars.

GA Certified PartnerOur web analytics blog provides a space for us to educate our clients and visitors about how they can use analytics to gain insight into user behavior. As a Google Analytics Certified Partner and Google Tag Manager Certified Partner, our team is highly versed in Google's products, but our knowledge isn't limited to just those! On this blog, our analytics experts share a diverse variety of tips, tricks and techniques for a wide range of analytics platforms, as well as explore big picture concepts for tracking and measuring online success, and answering some of the questions commonly asked by clients and team members. To stay up to date on everything our analytics blog has to offer, subscribe to our feed.

April 14 2017

What is Google Optimize?

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Google Optimize is a simple, easy to use testing and personalization platform. Google has worked diligently to bring powerful AB and MVT testing tools to the market for both small businesses and large enterprises.

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April 11 2017

How Google Analytics 360 Can Help Real-Time Decisions

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Making changes to your business in real-time is an option that every brand wants at their fingertips. To make those changes, you need supporting data that solidifies your decisions. Google Analytics 360 may not be instant, but it is pretty close! For those who use Google Analytics 360, you have access to fresh data as quickly as every ten minutes. Certainly beating out any 24-48 hour window of your old analytics, 360 may be a good solution for those brands who get a lot of promotion or mention on social media.

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February 20 2017

Google APIs

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In the world of digital marketing, there is an insatiable thirst for data and reporting. In many cases this means logging into a marketing tool, finding the correct reports, exporting them into your spreadsheet and then finally manipulating the data.

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