Articles written in December, 2011

December 29 2011

Are Your Website Visitors Socially Engaged?

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Google Analytics offers three Social reports within the Standard Reporting>Audience>Social section. These three reports are:

  • Social Engagement
  • Social Action
  • Social Pages

The Social Engagement Report located under the Standard Reporting>Audience>Engagement section breaks down visitor traffic into two buckets: Not Socially Engaged and Socially Engaged. Clicking on the Socially Engaged Social Type will break down the visits by Social Source and Action pairings, for example Facebook : View, Google+ : View, and Google : +1. This deeper breakdown is similar to the Social Action Report.

The Social Action Report located under the Standard Reporting>Audience>Action visually displays the different Social Source and Action pairings by a percentage of total social actions. You can modify the data to display the number of Social Actions, Unique Social Actions, or Actions Per Social Visit for each Social Source and Action pairing.

The Social Pages Report located under the Standard Reporting>Audience>Pages shows a list of pages (under the headline Social Entity) and which Social Source and Action pairings are delivering Social Actions to each page.

The three reports above are only a few of the ways with which you can view your data through Google Analytics to learn more about the visitors coming to your site. If you would like more information about how Google Analytics can help your business, please contact us or sign up for a free analytics consultation.

December 27 2011

What Questions Can Google Analytics Answer?

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What Is Google Analytics?

Google Analytics is a web analytics solution designed to help website owners, marketers, and other business professionals measure and track their website’s traffic, on-site content interaction, conversions (including Goals and Ecommerce), and more! Google Analytics also integrates with other Google products such as AdSense, AdWords, and Google Webmaster Tools to help provide the most comprehensive collection of data possible, as well as to help track return on investment of advertising spend.

What Traffic Is My Website Receiving?

If you are wondering what websites are sending people to your site, check out the Referral Traffic Report, located under Traffic Sources>Sources>Referrals in the left hand navigation of the Standard Reporting section of the New Version of Google Analytics. This report includes referring sites in categories such as social (twitter.com, linkedin.com, etc.), blogs (blogspot.com, wordpress.com, etc.), and a variety of other sites.

Check out the All Traffic Report under Traffic Sources>Sources>All Traffic to see how many visits each Source/Medium pairing is delivering to your site. By learning more about your website’s visitors and adjusting your strategy to include ways to improve their future experiences you can improve the performance of your website. Additionally you can refine this report to answer a myriad of other questions such as, “what Operating Systems are visitors using?” (select Operating System as a Secondary Dimension), or “what screen resolution are visitors using to view my website?” (select Screen Resolution as a Secondary Dimension), or even “what cities are driving the most traffic to my website?” (select City as a Secondary Dimension). Of course you could also select any of these dimensions from the “Other” dropdown menu to make them the primary Dimensions used in this report.

What About ____ – Can Google Analytics Track That?

The examples above are only a few of the thousands of questions Google Analytics can help answer. If you have a specific question, please contact us or sign up for a free analytics consultation.

Posted in: Google Analytics

December 23 2011

Google Analytics Individual Qualification Update

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Google Analytics’ Conversion University will be updated this week to reflect the new Google Analytics Individual Qualification (GAIQ) lessons, currently hosted on the Google Analytics IQ Lessons page of the Google Analytics site.

As of December 22, 2011, these are the presentations currently available on Conversion University:

http://conversionuniversity.com/

As of December 22, 2011, these are the presentations currently available on Google Analytics IQ Lessons page:

http://www.google.com/intl/en/analytics/iq.html

Please note that a few of the new presentations are not currently available:

  • Campaign Tracking and AdWords Integration: (404)
  • Analysis Focus — AdWords: (YouTube Video — Not Available)
  • Analytics Intelligence: (YouTube Video — Not Available)

If you are currently studying for the exam — good luck. If you need advanced help or a full Google Analytics audit, please contact us.

Posted in: Google Analytics

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