Articles written in March, 2012

March 30 2012

Google Analytics’s Java Support report: Part I

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Businesses strive to create websites that not only have the look and feel of their brand, but that are user friendly. To this end, during the design and testing phases of website creation a site may be tested and tested again for user experience, functionality, data collection, browser compatibility, etc. One area that can be tested by browser but not by individual users is Java support.

If you have a beautiful website that has Java enabled pages throughout the conversion funnel, you may be curious to get your hands on a report of whether your website visitors are having trouble converting due to their not allowing Java. Google Analytics offers such a report, but it takes some digging and configuration to find.

First, you want to navigate to the Browser & OS report:
Standard Reporting > Audience > Technology > Browser & OS

By default this report uses the Primary Dimension of “Browser” and default display of “Percentage” — to reach the Java Support report, select the Java Support dimension from the Other drop-down under Primary Dimension and the Data display type.

Then select a Goal Set or Ecommerce to see the breakdown of conversions by visitors who have Java support and those who do not. In our findings, those with Java support often have approximately three times higher Ecommerce Conversion Rates and Per Visit Values than those who do not.

That being said, there are two main business questions to be answered:

  1. How much of your traffic does not support Java?
  2. How can we calculate the potential amount of revenue being lost due to Java?

We will answer these questions in our next Analytics blog post.

Please don’t hesitate to contact MoreVisibility if you need help understanding reports in Google Analytics or if you need a full website analytics audit.

March 15 2012

Data Sampling in Google Analytics

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What is Data Sampling?
In Google Analytics it means selecting a subset of data from your website traffic.

Why is this done?
The idea is that using a subset of data will provide comparable results to using the full amount of data available. Using a smaller data set will speed up the process for reporting, as pulling larger amounts data slows down queries.

When will I see Sampled Data?
When a report collects data from a large data set, over 500,000 visits, visitors or pages, you will see that the data collected is sampled. While running Multi-Channel Funnel reports, sampled data will be used when you have over 1 million conversion paths.

When running reports in Google Analytics you may see a yellow box at the top of the report which says:

This gives you specifics on the percentage of visits that the report samples from. As you can see, the average of visits is a little over 210,000, but the percentage of visits is lower in each instance, based on the amount of data each report has to sample from. The larger the amount of data pulled, the lower the percentage of visits that will be sampled into the report.

A new feature in Google Analytics is the Adjust Sample Size tool. The slider, which is located below the date range, allows the user to choose between faster processing and higher precision.

This tool will allow you to adjust the sample size from the default of 250,000 (which is the center of the slider) up to 500,000 visits. As you will see in the samples below, the data samples differ depending on where the slider is placed. The c can be placed anywhere across the path, not just on either end or the middle of the tool.

When you choose a sampling threshold, that preference will be used in all reports until you close Google Analytics.

March 9 2012

Google Analytics Webinar Summary: What’s New in Google Analytics

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As Google enhances and updates their analytics tool, MoreVisibilty will continue to stay on top of these features to help you understand what they do and how they will help validate then guide web site traffic and marketing efforts.

On yesterday’s webinar discussed four of Google Analytics newest features; Flow Visualization, Real Time Web Analytics, Multi-Channel Funnels and Social Media Tracking. To be able to use and evaluate these new features you will need to be running the newest version of GA. You can do this by simple clicking on New Version:

We started off our webinar with Flow Visualization, which uses a graphical representation to show how users flow across pages on your site. We looked at three types of flow visualization; Visits, Event and Goals and the impact they have on design and layout.

Next, we took at look at Real Time Web Analytics and the importance of this powerful tool in relation to its affects on marketing efforts. We reviewed the benefits, the best time to use it and what you would learn from the numbers provided.

Our third new feature was Multi-Channel Funnels, which are reports that are generated from conversion paths, the sequences of
interactions (i.e. clicks/referrals from channels) during the 30 days that led up to each conversion and transaction. During the discussion we went over the way funnels interact and what an “assisted” conversion meant in relation to the first and last interaction attribution.

The last but not least feature discussed was Tracking Social Media and how Google tracks its engagement. We discussed that having a social media account did not equal being socially engaged and using social media to view, share, like or tweet is the measuring stick.

To view our complimentary on-demand webinar, please click here.

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