Site Search is one of the most common components of a site and is used by visitors that actually want to engage with you. Let’s face it, if a visitor is using site search, they are interested in your product or service. If they weren’t interested, would they have bothered to search?
By adding additional metrics to your site search reports, you can better understand your user – and where your navigation might be falling short.
Did you know that you don’t have to accept the way data appears in Google Analytics (GA)? If you don’t like the way data populates in GA, change it!
Enhanced Ecommerce offers a more in-depth look at your visitors’ shopping experience and is exclusively available in Universal Analytics, a new version of analytics that was launched last year by Google.
With Enhanced Ecommerce, you’ll be able to see more than just the product impressions that were previously available with standard Ecommerce Coding. You can now gain valuable insights about how your shoppers got into the shopping funnel, understand which products are viewed the most, which ones are added to carts or removed, and which ones convert the best.