Articles written in October, 2014

October 22 2014

How to Conduct A/B Testing Using Google Analytics

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Where should I put my call-to-action? What’s the right messaging for this campaign? What color works better for this button – blue or green?

If you’ve ever gotten lost in the minutia of a campaign, you’ve likely asked yourself similar questions. The truth is, you can’t really know what will work until you’ve tested it. So today, we’re talking about A/B testing.

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