Let’s face it – you’re probably too busy to keep a close enough eye on your Google Analytics accounts. But just because you’re too busy to put “eyes on” your data doesn’t mean that intelligence events aren’t happening. This is why you should be making use of automated alerts in Google Analytics.
The automated alerts function in Google Analytics enables you to create conditions to be notified of specific intelligence events – say, a spike in traffic or a huge drop in conversions. Knowledge of these events can help you take control of a situation – be it an opportunity (incentivizing your extra traffic toward conversion) or a problem (a broken link or “leaky” conversion funnel).
In this post, we’ll walk you though setting up automated alerts.Read More