Articles written in June, 2015

June 24 2015

5 Important Questions to Ask About Website Testing

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Website testing can be a daunting task. While it is important to find the platform that’s right for your business and to carve out some time for designers and engineers to create the tests – interpretation of the experimental data can cause its own sorts of pain. To help new testing specialists cope, we have developed short list of some of the most important bullet-points to keep top of mind as you begin and run an effective test.Read More

June 16 2015

3 Key Google Analytics Ecommerce Reports – Part II

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In Part 2 of this blog series, we will review the Sales Performance report. As we mentioned last month, the Analytics Ecommerce conversion reports help you understand performance and activity for individual products and product categories, for example which products are selling on your site and whether your marketing efforts are driving conversions. After all, you want to be able to see that your marketing investments are driving sales to your website and increasing your company’s bottom-line.Read More

June 10 2015

How to Connect Your AdWords and Google Analytics Accounts – And Why You Should

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AdWords and Google Analytics… two great tools that, like chocolate and peanut butter, are supremely better together. When you link your AdWords and Google Analytics accounts, you are able to get almost omniscient power over your marketing data – not only can you see how your ads are performing from a click basis (AdWords territory), but what is going on once a user leaves the AdWords environment and enters Google Analytics territory (aka your website). This data can help you to improve both your ads and your website, which can, if done correctly, lead to higher conversions.Read More

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