When you’re running multiple online marketing campaigns across several different platforms, you want to be able to measure how well your campaigns are performing by watching for how many users they are bringing in, whether those users are purchasing or taking a desired action on your site, etc.Read More
In the final part of this blog series, we will review the Time to Purchase report. This report displays the numbers of days and the number of sessions it takes customers to complete purchasing decisions.
The Days to Transaction and Sessions to Transaction tabs show the average number of days and sessions from the first website interaction to purchase. This helps you understand how long it takes someone to buy from your website and whether that behavior is different across different segments of your website customers.Read More
Now that you moved your ecommerce website to responsive design, you probably want to start analyzing year-over-year (YoY) insights on purchase behavior. Did the rate of site visitors who completed a purchase increase? By how much? The launch of a responsive website comes with new ways you can utilize Google Analytics. If you previously had separate websites to provide a desktop experience and a mobile experience, you may have been comparing different sites in Google Analytics. Now, you can see all of your data in one place.Read More