Articles written in October, 2015

October 13 2015

Cohorts vs Funnels – KPI Matchup

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Funnels are a longtime staple of web analytics. Ecommerce websites utilize them frequently to great effect. But what should a web property use if they are content providers without a sales funnel?

Introducing Cohorts: User Retention

Cohorts are groups of users identified by a common start date. This form of analysis allows for a more broad understanding of the user journey on your site.Read More

October 8 2015

Why you Should Keep your Current Google Analytics Account

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A frequent question that our Analytics and Data Solutions team receives is “Should I keep the current Google Analytics account on my new site or start fresh with a new account?”

While we recommend working with an experienced data analyst to evaluate the pros and cons for your business, we generally recommend that you keep the same account. Changes in functionality, hierarchy and page URLs may require modifications to the User Interface regardless of whether you keep the same account or proceed with a new one, however keeping the same account has the following important advantages:

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