Articles written in November, 2015

November 25 2015

5 Mobile Website Tips for Better Conversion Rates

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As more and more users leverage mobile devices, companies struggle to create a great user experience. Here are some helpful tips to keep in mind when trying to create a favorable mobile experience:Read More

Posted in: Site Usability

November 19 2015

Why Do Events Matter?

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In order to collect website data, Google Analytics Tracking Code (GATC) sends an “interaction” each time a user views a page on a tagged website. This baseline implementation, can provide immediate insights such as:

  • The number of users who began at the Homepage and flowed to the X Section of the website
  • Percentage of users who came to the website from paid advertising and submitted information to a lead-gen form
  • Which traffic source that leads to the most eNewsletter sign-ups
  • Blog posts with most views

However, in order for a website to present the right content to the right audience, a business needs to understand user interactions and flow through a website much more intimately.  Read More

November 12 2015

Sampling on Google Analytics – Where Did My Data Go?

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Sampling in Google Analytics is important to Google; the complex queries of dimensions, metrics, and segmentation across potentially millions of sessions that are contained within Google Analytics are very computation intensive. In order to throttle the legwork that the service provides without limiting users ability to analyze overall trends, Google uses sampling.Read More

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