Articles written in December, 2015

December 23 2015

How to use Goal Funnels to Learn User Behavior in Google Analytics

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Companies spend a lot of time creating processes for their users to complete goals on their website. But how do you measure the effectiveness of these process funnels? Do users complete the process at a desirable rate? Are there large drop-offs within the process?

To learn this, Google Analytics allows you to construct Goal Funnels within the Administrative section. Read More

December 22 2015

Setting up Reports to Check on Your Custom Dimensions and Metrics

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The Problem

When a content site begins to use custom dimensions to track its blog more efficiently, the solution to get the data on the site is a manual one. It is clear to anyone who has relied on mostly manual processes that the chances for problems to occur will increase as you add more and more tedious minutia on your content writers (or whoever is placing the content into your CMS).

If there is a custom dimension that is supplied by your blog writers, such as blog tags or whether the post is scheduled to be promoted, then you are reliant on the person that enters the content to make sure they don’t miss a post. This can be a very aggravating process if someone is left to look through content calendars and match the results up manually with analytics or the source code.Read More

December 16 2015

Increase eCommerce Conversion Rates by Examining Cart Abandonment & Conversion Flow

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With the holiday season around the corner we wanted to talk about the different ways to increase your ecommerce conversion rates, specifically centered on shopping cart abandonment and the conversion flow process. Initial questions to ask are:

  • How intuitive is the user flow?
  • Is there a clear prompt directing the user to the next step?
  • Is your checkout process optimized for mobile users?

You want the checkout process to be as streamlined as possible and to make sure there is no part of it which is broken. It never hurts to routinely go through the process from the user’s perspective in order to understand what they are experiencing and make sure everything is functioning as intended.Read More

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