Articles written in January, 2016

January 19 2016

Which topic would you like us to cover on our next Google Analytics webinar?

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Our free webinars discussing Google Analytics have gotten a lot of positive feedback lately. What aspects of Google Analytics are you more interested in learning about? Vote in our poll below to help us choose the topic of our next webinar!Read More

Posted in: Google Analytics

January 14 2016

Google Analytics Releases ‘Smart Goals’

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On December 17, 2015 Google Analytics (GA) fully rolled out a new tool known as “Smart Goals.” Smart Goals were created with the intention of leveraging the data available in your Google Analytics account to improve your AdWords’ campaigns.

For those of us who do not currently have conversion goals set up, Smart Goals are a way to measure your websites “top visits” and use those as a conversion. In this post we discuss WHAT Smart Goals are, HOW they work, and WHEN you should be using them.Read More

January 12 2016

Easy Google Analytics Cross Domain Tracking with Google Tag Manager

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Back in September, we posted a video where I spoke about the benefits of cross domain tracking in Google Analytics. A few weeks ago, we had a commenter ask this great follow up question:

Thanks for that – Glad it’s easy to do. Instructions for how to do it would be great

This post intends to answer this question by using Google Tag Manager (GTM).Read More

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