Articles written in February, 2016

February 24 2016

Easy Google Analytics Cross Domain Tracking

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Earlier this year, we posted a walkthrough to help you deploy Google Analytics Cross Domain Tracking via Google Tag Manager. (To learn more about this topic, check out our quick video which covers all the benefits of cross domain tracking in Google Analytics).

This post will cover the same topic, but instead of using Google Tag Manager, we will customize the base Google Analytics Tracking Code (GATC).

As we did in out last post, let’s begin with the sample use case:

Your site links to another top level domain where some sort of conversion (sale, registration, etc.) takes place.

e.g. A visitor lands on example.com and registers on conversion.com

In this scenario and using the default version of the GATC, your conversions will all show as referrals from example.com and the original channel data (organic, email, paid, etc.) will be lost. That makes it very hard to determine which channels, sources, keywords and campaigns are effective!Read More

February 18 2016

Utilizing ‘Visitors Flow’ to Improve User Experience and Conversions

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Google Analytics is excellent at collecting a vast wealth of information out of the box, much of this information is presented in rollups like device categories, channel groupings, or landing pages.

What is much harder to visualize is the user flow. In order to present how a user will “flow” from page to page.

If Google presented a list of all of the flows in a simple table it would look ridiculous; the flow names would get too long to read, and many of the long tail pages would be underrepresented.

So what is the solution? Google Analytics Behavioral Flow Reports.Read More

February 10 2016

Have You Noticed Differences in Impressions Between Google Search Console and its Google Analytics Integration?

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The good news is, it’s not just you! When Google Search Console was updated from Google Webmaster Tools they changed a few key concepts which we will go over.Read More

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