Articles written in March, 2016

March 24 2016

Streamlining Data into a Single User-Friendly Interface

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Google Analytics is a powerful tool that makes almost every aspect of a user’s journey available. This is its value proposition, but it’s also one of its handicaps. Few employees in any organization have extensive training for Google Analytics, so finding the exact data to answer their everyday questions becomes vital.

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March 17 2016

A/B Testing Tips for Gauging User Experience

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A/B testing tools are a powerful method of making informed decisions and making improvements to a specific set of key performance indicators (KPIs).

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March 15 2016

Google Analytics 360 Announcement

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Today Google announced the biggest news since the inception of its paid analytics service, “Google Analytics Premium.” This shows that Google is going to be kicking it up a notch with its enterprise-level service offerings and promises to reveal many exciting new features upon release.

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