A new reporting tool has recently surfaced in Google Analytics under the Audience reporting tab. The User Explorer reports take a big step closer towards analyzing traffic at the individual user level. This has been a long time requested feature in Google Analytics (GA) and at this point it has been released in a BETA version which you can find right under the Cohort Analysis report (also in the Audience section).
Cart abandonment visualizations allow the owner of a website to deeply explore the blocks in the conversion funnel instead of a flat conversion rate. There are multiple elements within Google Analytics that will allow deep insights about their users’ conversions, but in this blog post we will explore which metrics and visualizations are optimal for understanding the user goal flow, that are simple to implement.
Setting up Google Analytics is an important step in learning more about your website and how users interact with your content. While many companies set up the reporting, it often goes under-utilized or ignored which defeats the purposes of gathering all of this useful data. So what reports are valuable in Google Analytics? Following are three recommended reports that are great starting points.