Bounce rate is one of the first metrics analysts and marketers use to measure engagement. It’s particularly good at measuring the “stickiness” of content, because it identifies the percentage of users that leave after one interaction. In theory, the lower the bounce rate, the better the landing page content.
Once properly installed on your website, Google Analytics (GA) can provide some pretty incredible insights without any additional configuration or setup. Identifying where the traffic to your site originates, how long users stay on your site, what content is most popular. All of these questions can be answered with just the basic Google Analytics Tracking Code (GATC) installation, pretty cool. But what happens when your thirst for data grows more intense? When you want to know more about your website traffic. Often times this requires additional set up around your analytics coding to track those further engagements.
Goal tracking is a critical aspect of Google Analytics reporting. It moves the analysis from the: “Did we get more traffic?” frame of mind to: “Is the traffic we are getting valuable?” Unfortunately there are several brands that either fail to measure goals, or fail to implement them correctly. Following is a list of some of the common mistakes we see every day.