Google’s introduction of the Google Analytics 360 suite in March unveiled their upcoming premium tools for enterprise clients. Today, Google announced the addition of a free version of their enterprise tool that will be built on Google Analytics, utilize advanced statistical modeling and include sophisticated targeting tools. This free tool will be a tremendous competitor to other brands like Optimizely that have removed their legacy starter plan.
Often times, once Google Analytics has been installed on a website and begins collecting data, site owners, marketing teams, business owners, and anyone else with a stake in the website, begins to realize they want to know even more. They want to learn all they possibly can about their website traffic. You’ll know you’ve been bitten by the Data Bug when analyzing data, only generates more questions. As soon as we discover something insightful about traffic patterns, we want to know more and more.