Articles in the A/B & Multivariate Testing Category

July 28 2017

Investing Time to Improve your Site

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The world of ecommerce is fast paced, there are small overworked teams with limited resources racing to complete varying goals across different departments. Much of the stress created from this is a result of a team biting off more than they can handle. Few things can create as much chaos in the workplace as the stress of a site launch.

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April 14 2017

What is Google Optimize?

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Google Optimize is a simple, easy to use testing and personalization platform. Google has worked diligently to bring powerful AB and MVT testing tools to the market for both small businesses and large enterprises.

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July 14 2015

Which Type of Optimization Test Should I Run?

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Ecommerce managers and agencies are always looking for the quick win during testing. But, if a test is poorly constructed, it can become a costly lesson of what “not” to do. By knowing which tests to use, you can avoid problems like low confidence in your findings. You can also ensure that you are testing your experience thoroughly by examining which elements work together, and which are catastrophic to the user experience.Read More

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