Articles in the A/B & Multivariate Testing Category

June 24 2015

5 Important Questions to Ask About Website Testing

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Website testing can be a daunting task. While it is important to find the platform that’s right for your business and to carve out some time for designers and engineers to create the tests – interpretation of the experimental data can cause its own sorts of pain. To help new testing specialists cope, we have developed short list of some of the most important bullet-points to keep top of mind as you begin and run an effective test.Read More

November 26 2014

A/B Testing vs Multivariate Testing: When to Use Which Testing Method

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The terms “A/B testing” and “multivariate testing” are often used interchangeably, but they are in fact different forms of testing and should be used for different purposes.Read More

October 22 2014

How to Conduct A/B Testing Using Google Analytics

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Where should I put my call-to-action? What’s the right messaging for this campaign? What color works better for this button – blue or green?

If you’ve ever gotten lost in the minutia of a campaign, you’ve likely asked yourself similar questions. The truth is, you can’t really know what will work until you’ve tested it. So today, we’re talking about A/B testing.

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