Articles in the Advanced Analytics Techniques Category

April 11 2017

How Google Analytics 360 Can Help Real-Time Decisions

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Making changes to your business in real-time is an option that every brand wants at their fingertips. To make those changes, you need supporting data that solidifies your decisions. Google Analytics 360 may not be instant, but it is pretty close! For those who use Google Analytics 360, you have access to fresh data as quickly as every ten minutes. Certainly beating out any 24-48 hour window of your old analytics, 360 may be a good solution for those brands who get a lot of promotion or mention on social media.

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February 20 2017

Google APIs

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In the world of digital marketing, there is an insatiable thirst for data and reporting. In many cases this means logging into a marketing tool, finding the correct reports, exporting them into your spreadsheet and then finally manipulating the data.

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December 23 2016

Google Analytics Goals VS AdWords Conversion Pixels

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Welcome to the big leagues! The Analytics hot shots! If you are interested in this article it means you are asking yourself some fairly advanced web analytics questions and you should reward yourself with a pat on the back just for reading these lines. What is the difference between using Google Analytics Goals to measure a conversion versus using, let’s say, a Google AdWords Conversion Pixel? Asking this question suggests you are well on the way to becoming an analytics samurai!

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