Articles in the Advanced Analytics Techniques Category

December 23 2016

Google Analytics Goals VS AdWords Conversion Pixels

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Welcome to the big leagues! The Analytics hot shots! If you are interested in this article it means you are asking yourself some fairly advanced web analytics questions and you should reward yourself with a pat on the back just for reading these lines. What is the difference between using Google Analytics Goals to measure a conversion versus using, let’s say, a Google AdWords Conversion Pixel? Asking this question suggests you are well on the way to becoming an analytics samurai!

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May 11 2016

Using Analytics to Create Content Experiments

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The following blog has been written to better educate users about the current Google testing offerings, as well as a technical walk-through of their Google Content Experiments tool.

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February 24 2016

Easy Google Analytics Cross Domain Tracking

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Earlier this year, we posted a walkthrough to help you deploy Google Analytics Cross Domain Tracking via Google Tag Manager. (To learn more about this topic, check out our quick video which covers all the benefits of cross domain tracking in Google Analytics).

This post will cover the same topic, but instead of using Google Tag Manager, we will customize the base Google Analytics Tracking Code (GATC).

As we did in out last post, let’s begin with the sample use case:

Your site links to another top level domain where some sort of conversion (sale, registration, etc.) takes place.

e.g. A visitor lands on example.com and registers on conversion.com

In this scenario and using the default version of the GATC, your conversions will all show as referrals from example.com and the original channel data (organic, email, paid, etc.) will be lost. That makes it very hard to determine which channels, sources, keywords and campaigns are effective!Read More

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