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September 17 2013

Google Team Featured at Workshop in Fort Lauderdale

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MoreVisibility is pleased to host an upcoming workshop on October 2nd in Fort Lauderdale, Florida at the Sheraton Airport Hotel.

Members of the Google team will participate in the workshop and be available afterward for individual consultations with attendees on their AdWords or Analytics accounts.

As a Google Analytics Certified Partner, MoreVisibility has helped numerous companies to ensure their website data is accurate and thorough. By attending this workshop, you will learn various tactics to collect and analyze web data better.

During this workshop we will cover:

  • Tactics to employ with Enhanced Campaigns
  • Tracking improvements through Universal Analytics
  • Strategies to leverage the Google Display Network
  • Advanced targeting features to better define audiences

Register now and request your one-on-one account review for better Analytics intelligence on your web data!

July 26 2010

Analytics Need To Count

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I am one of the last people at MoreVisibility who should be posting to our Analytics blog, but that’s exactly why I think I need to. If you are a regular reader of this blog, I apologize in advance, as the strategy I’m about to encourage is absolutely embarrassingly evident to you. Apologies also to Joe Teixeira, our most prominent Google Analytics expert for cluttering his blog with such low-level concepts.

That said, paying attention to Analytics is not for everybody, but it’s a skill set that someone related to your e-marketing efforts needs to possess if a program is going to be profitably managed in-house.

The options and triggers available today within Google AdWords and Microsoft AdCenter (soon to be powering SEM for both Yahoo and Bing) to incrementally nudge ahead the performance of your paid efforts are too significant to ignore.

Several steps need to occur:

  • Properly coding your website and campaigns for Analytics
  • Getting familiar with the data that populates
  • Customizing the data to suit your program objectives
  • Assessing Analytics data and making modifications to the campaigns based on past performance

The SEM industry has evolved to the point where there are typically a handful of companies in any industry / vertical that are adept at SEM and are effectively utilizing Analytics. Those are the firms to keep an eye on and learn from, but that will not realistically happen without an appropriate understanding and commitment to Analytics.

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