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December 16 2015

How to Implement Google Analytics Tracking Code via Google Tag Manager

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Once you have added the Google Tag Manager (GTM) container code to every page of your website, the hard part is over! Now we can move on to the fun stuff: creating our very first tag. Nine times out of ten, your first tag will be the Google Analytics Tracking Code tag so that we can continue to monitor our website traffic – so this is the tag we are going to focus on for today’s post.

The great thing about GTM is its ease of use, Google Tag Manager makes it quick and easy for us to add different tags to our site, usually without requiring the IT team’s involvement. If we follow the step-by-step instructions laid out in the GTM interface, in no time we will have created several tags and added them to our website. Read More

December 1 2015

Are You Adding The GTM Container Snippet Correctly?

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Google Tag Manager (GTM) is a great tool for easily adding marketing page tags to your site (especially if you have more than a few elements you would like to track). Once you have made the decision to take advantage of Google’s incredibly easy to use tag management platform, your next step will be to focus on the implementation. GTM saves time and resources when it comes to adding new tags to your pages, but none of this can be beneficial if you have not placed the container code in the correct place on your website.Read More

Posted in: Google Tag Manager

November 3 2015

Are Ghosts Visiting Your Website? Here’s How to Block Them

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No, ghosts aren’t actually visiting your website. What they’re doing is going directly to the GA servers via the Measurement Protocol (a tool designed to help developers collect event data). Funny enough, as discussed here, they’re doing it to get your attention. This attention is undeserved, and can lead to a lot of wasted time trying to determine the “who” and the “why” of visits, referrals, or a sudden spike in traffic. Luckily, you can easily exclude these ghosts thereby improving the validity of your data.Read More

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