In the world of digital marketing, there is an insatiable thirst for data and reporting. In many cases this means logging into a marketing tool, finding the correct reports, exporting them into your spreadsheet and then finally manipulating the data.
Wired once reported that the average webpage is now the size of the original Doom. Doom is a first-person shooter game that supports a 3D environment, sounds and animation, takes several hours to beat, and the enemies you fight have their own limited intelligence. If you aren’t too busy after reading this blog you should totally try it out.
Google’s introduction of the Google Analytics 360 suite in March unveiled their upcoming premium tools for enterprise clients. Today, Google announced the addition of a free version of their enterprise tool that will be built on Google Analytics, utilize advanced statistical modeling and include sophisticated targeting tools. This free tool will be a tremendous competitor to other brands like Optimizely that have removed their legacy starter plan.