Article Archive by Author

March 17 2016

A/B Testing Tips for Gauging User Experience

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A/B testing tools are a powerful method of making informed decisions and making improvements to a specific set of key performance indicators (KPIs).

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March 15 2016

Google Analytics 360 Announcement

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Today Google announced the biggest news since the inception of its paid analytics service, “Google Analytics Premium.” This shows that Google is going to be kicking it up a notch with its enterprise-level service offerings and promises to reveal many exciting new features upon release.

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February 18 2016

Utilizing ‘Visitors Flow’ to Improve User Experience and Conversions

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Google Analytics is excellent at collecting a vast wealth of information out of the box, much of this information is presented in rollups like device categories, channel groupings, or landing pages.

What is much harder to visualize is the user flow. In order to present how a user will “flow” from page to page.

If Google presented a list of all of the flows in a simple table it would look ridiculous; the flow names would get too long to read, and many of the long tail pages would be underrepresented.

So what is the solution? Google Analytics Behavioral Flow Reports.Read More

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