Article Archive by Author

February 10 2016

Have You Noticed Differences in Impressions Between Google Search Console and its Google Analytics Integration?

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The good news is, it’s not just you! When Google Search Console was updated from Google Webmaster Tools they changed a few key concepts which we will go over.Read More

January 7 2016

Setting up Reports to Check on Your Custom Dimensions and Metrics

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While Google Analytics offers immense value and enables brands to observe onsite behavior and channel attribution, there are additional, non-standard reports available that can be activated with relative ease. These reports show data for both demographics & interests, and benchmarking behavior.

These features have been available for some time now, but surprisingly few web properties enable them. The first non-standard reports that we will explore are the Demographics reports.Read More

December 22 2015

Setting up Reports to Check on Your Custom Dimensions and Metrics

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The Problem

When a content site begins to use custom dimensions to track its blog more efficiently, the solution to get the data on the site is a manual one. It is clear to anyone who has relied on mostly manual processes that the chances for problems to occur will increase as you add more and more tedious minutia on your content writers (or whoever is placing the content into your CMS).

If there is a custom dimension that is supplied by your blog writers, such as blog tags or whether the post is scheduled to be promoted, then you are reliant on the person that enters the content to make sure they don’t miss a post. This can be a very aggravating process if someone is left to look through content calendars and match the results up manually with analytics or the source code.Read More

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