Sampling in Google Analytics is important to Google; the complex queries of dimensions, metrics, and segmentation across potentially millions of sessions that are contained within Google Analytics are very computation intensive. In order to throttle the legwork that the service provides without limiting users ability to analyze overall trends, Google uses sampling.Read More
Funnels are a longtime staple of web analytics. Ecommerce websites utilize them frequently to great effect. But what should a web property use if they are content providers without a sales funnel?
Cohorts are groups of users identified by a common start date. This form of analysis allows for a more broad understanding of the user journey on your site.Read More
The necessity for personalization emerges as a website undergoes rounds of testing that examine the impact of different experiences on different users. It is an exciting time when a brand realizes that revenue is driven by personalization (the ability to target customers based on their individual preferences). Personalization and testing allow marketers to evolve their website into a more effective tool instead of risking time and money to build a one size fits all approach that doesn’t meet the needs and preferences of their customers.Read More