Article Archive by Author

February 20 2015

Using GA’s “Trash Can” to Recover Your Old Data

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Have you ever had this problem? You have saved settings in Google Analytics and then… they’re gone. They didn’t disappear and Google (likely) hasn’t done anything nefarious with them, but they’re gone all the same. (Face it: It was probably a user-error.) Now, thanks to the Google Analytics “Trash Can” you can clear away unwanted or old data without deleting it forever.Read More

February 9 2015

Tracking Social Media Marketing Efforts in Google Analytics

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One of the issues that social media marketers have is showing how their efforts contribute to the bottom line. Luckily, there is an easy way to tell how your overall social media marketing efforts contribute to conversions by using Google Analytics.Read More

December 30 2014

Setting Up Goals in Google Analytics

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It’s Analytics 101: if you want to know how your content is performing, you have to set up goals. This is easy enough to do if you know where to go within Google Analytics, and what to use as appropriate goals once you get there.Read More

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