Article Archive by Author

June 6 2017

What are Multi-Channel Funnels?

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When someone visits your site or completes an action that is known as a conversion. In Google Analytics a conversion is typically credited to the last action that took place.

For example when someone does a Search for your company, or another website Refers to your website, or an Ad was clicked on, those last interactions get the credit for the conversion.

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May 31 2017

Google Data Studio Vs. Google Dashboards

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When creating a dashboard within Google Analytics you have the option of adding widgets and graphs to visualize your data. Although dashboards in Google Analytics can be very helpful, they don’t always render with as much excitement as in Google Data Studio.

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August 14 2014

How Google Analytics & Google Tag Manager Work Together to Make Your Life Easier

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There seems to be some confusion between Google Analytics and Google Tag Manager. In this post, I will discuss what Google Tag Manager is and what role it plays in Google Analytics.Read More

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