Articles in the Analytics 101 – The Basics Category

September 18 2017

Analytics 101 – Google Analytics Goals

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To put it as simply as possible, Google Analytics (GA) Goals track how well your website (or app) fulfill your objectives. It is a critical component of any digital marketing plan to define your goals and track them. If done properly, it will provide you with vital information, which will help evaluate the effectiveness of not only your campaigns, but your website’s pages as well.

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June 12 2017

3 Reasons to leverage Dashboards in Google Analytics

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Dashboards are a great tool in Google Analytics, but what are the best uses for a Dashboard?

In most cases, dashboards are ideal to build basic reports that you would like to see on an on-going basis.  Here are three reasons why dashboards are a great feature to utilize in Google Analytics:

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June 6 2017

What are Multi-Channel Funnels?

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When someone visits your site or completes an action that is known as a conversion. In Google Analytics a conversion is typically credited to the last action that took place.

For example when someone does a Search for your company, or another website Refers to your website, or an Ad was clicked on, those last interactions get the credit for the conversion.

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