Articles in the Analytics 101 – The Basics Category

July 19 2016

Understanding The Google Analytics Navigation Summary Report

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The power of Google Analytics comes in its ability to provide insight into many different avenues. From high-level information such as the total monthly sessions, to detailed data like the number of clicks a specific element on the page received between Monday and Wednesday of last week, Google Analytics can do it all.

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July 6 2016

What is Sampling and Why Do I See This In My Google Analytics Reports?

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Since the standard Google Analytics platform is offered at no cost, Google only offers so much processing power and limits the amount of data that is allowed for each view in a Google Analytics account. If your website has a large amount of sessions, you may notice a yellow box at the top right of the report stating that “this reports is based off of x% of total sessions.”

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June 3 2016

Upgrading to Google’s Universal Analytics? 3 Things You Need to Know

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By now you know that deploying Google Analytics tracking code (GATC) on your site is vital in obtaining insight into user acquisition & behavior, measuring campaign performance, and understanding conversion attribution. But do you know that by deploying the Universal Analytics version of the GATC you’re able to take advantage of more features and obtain better insight? Following are the top 3 questions we receive regarding upgrading to Universal Analytics.Read More

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