Articles in the Analytics 101 – The Basics Category

December 23 2015

How to use Goal Funnels to Learn User Behavior in Google Analytics

by

Companies spend a lot of time creating processes for their users to complete goals on their website. But how do you measure the effectiveness of these process funnels? Do users complete the process at a desirable rate? Are there large drop-offs within the process?

To learn this, Google Analytics allows you to construct Goal Funnels within the Administrative section. Read More

November 19 2015

Why Do Events Matter?

by

In order to collect website data, Google Analytics Tracking Code (GATC) sends an “interaction” each time a user views a page on a tagged website. This baseline implementation, can provide immediate insights such as:

  • The number of users who began at the Homepage and flowed to the X Section of the website
  • Percentage of users who came to the website from paid advertising and submitted information to a lead-gen form
  • Which traffic source that leads to the most eNewsletter sign-ups
  • Blog posts with most views

However, in order for a website to present the right content to the right audience, a business needs to understand user interactions and flow through a website much more intimately.  Read More

November 12 2015

Sampling on Google Analytics – Where Did My Data Go?

by

Sampling in Google Analytics is important to Google; the complex queries of dimensions, metrics, and segmentation across potentially millions of sessions that are contained within Google Analytics are very computation intensive. In order to throttle the legwork that the service provides without limiting users ability to analyze overall trends, Google uses sampling.Read More

© 2017 MoreVisibility. All rights reserved