Articles in the Analytics 101 – The Basics Category

September 30 2014

Inpage Analytics: Analyzing Clicks to See How Users Navigate Your Site

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There’s a little-known tool in Google Analytics that enables you to see precisely where users are clicking within your website. It’s called Inpage Analytics and it can help you determine how users are flowing through the content funnel. By looking at Inpage Analytics, you can gain a better understanding of which tools / elements are leading to conversions and which may be distracting your user from converting.

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August 6 2014

Is Your Data Actionable? Learn How to Get the Most from Google Analytics Keyword Reports

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Google Analytics Keywords reports provide great insights into how your keywords are performing (Not Provided is the exception).

That said, keywords are shown in aggregate across engines.  This makes it difficult to see opportunities to make tweaks in your SEM campaigns in the individual engines. This is because all keywords do not work exactly the same in each engine. That’s why you dive deeper into your keywords report and look at each source of traffic at a time or add a secondary dimension to compare, for example, Bing and Google.

Well why not look at the effectiveness of each keyword cross engine in one report – without drilling down– by simply using a pivot table?Read More

July 23 2014

Site Search Metrics: Using Secondary Dimensions to Understand User Need

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Site Search is one of the most common components of a site and is used by visitors that actually want to engage with you.  Let’s face it, if a visitor is using site search, they are interested in your product or service.  If they weren’t interested, would they have bothered to search?

By adding additional metrics to your site search reports, you can better understand your user – and where your navigation might be falling short.

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