Articles in the Analytics 101 – The Basics Category

July 8 2014

Filters in Google Analytics: Quick Tips to Make Data Actionable

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Did you know that you don’t have to accept the way data appears in Google Analytics (GA)?   If you don’t like the way data populates in GA, change it!

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June 24 2014

Direct Traffic in Google Analytics – A Quick Explanation

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Most people think “Direct” traffic in Google Analytics (GA) means that the visitor typed in your web address into a browser. While this could be true, it’s important to understand what direct really means.

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June 9 2014

Finding Value in Your Conversion Data to Improve Your Campaign Success

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I often get the impression from e-commerce marketing managers that they are uncertain about which metrics to focus on when determining the performance of their Search Engine Marketing efforts.  The great news is that Google AdWords and MSN/ Bing both offer revenue and conversion reporting directly within the engines and this can really help to narrow your focus.Read More

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