Benchmarking Reports in Google Analytics: Get ’em while you still can

- March 7, 2011

The announcement today of the evolution of the Benchmarking reports in Google Analytics was a significant one, especially for those of you who make use of the Benchmarking report section.

After roughly three years of service, the Benchmarking report within your Google Analytics account will be retired some time this week. As a result, Google will be emailing you – the account administrator(s) – an expanded Benchmarking report that is opted-in to anonymous data sharing (these settings can be modified at any time).

According to the blog post by Phil Mui, the expanded and soon-to-be emailed report will “…include broader trends, such as geographic or traffic source differences in visitor engagement.”

We of course are excited to see what Google has planned to deliver to our inboxes in the next coming weeks, but we’re sure going to miss scanning through all of those industry categories and sub-categories and comparing our bedrock statistics against our anonymous competitors.

If you want one last look at the Benchmarking section, or, if you want to opt-in to receive these expanded emails, follow these instructions per the Google Analytics team:

  1. Sign into your Google Analytics account
  2. Select the account you want to opt-in from the account list
  3. Select Edit account settings
  4. Check the box next to Anonymously with Google and others

We look forward to sharing our thoughts with you upon receiving our new Benchmarking reports in the next few weeks. Stay tuned!

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