Articles in the Google Analytics Account Configuration Category

November 3 2015

Are Ghosts Visiting Your Website? Here’s How to Block Them

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No, ghosts aren’t actually visiting your website. What they’re doing is going directly to the GA servers via the Measurement Protocol (a tool designed to help developers collect event data). Funny enough, as discussed here, they’re doing it to get your attention. This attention is undeserved, and can lead to a lot of wasted time trying to determine the “who” and the “why” of visits, referrals, or a sudden spike in traffic. Luckily, you can easily exclude these ghosts thereby improving the validity of your data.Read More

October 8 2015

Why you Should Keep your Current Google Analytics Account

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A frequent question that our Analytics and Data Solutions team receives is “Should I keep the current Google Analytics account on my new site or start fresh with a new account?”

While we recommend working with an experienced data analyst to evaluate the pros and cons for your business, we generally recommend that you keep the same account. Changes in functionality, hierarchy and page URLs may require modifications to the User Interface regardless of whether you keep the same account or proceed with a new one, however keeping the same account has the following important advantages:

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June 10 2015

How to Connect Your AdWords and Google Analytics Accounts – And Why You Should

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AdWords and Google Analytics… two great tools that, like chocolate and peanut butter, are supremely better together. When you link your AdWords and Google Analytics accounts, you are able to get almost omniscient power over your marketing data – not only can you see how your ads are performing from a click basis (AdWords territory), but what is going on once a user leaves the AdWords environment and enters Google Analytics territory (aka your website). This data can help you to improve both your ads and your website, which can, if done correctly, lead to higher conversions.Read More

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