Google Analytics Webinar Summary: What’s New in Google Analytics

March
9
2012

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As Google enhances and updates their analytics tool, MoreVisibilty will continue to stay on top of these features to help you understand what they do and how they will help validate then guide web site traffic and marketing efforts.

On yesterday’s webinar discussed four of Google Analytics newest features; Flow Visualization, Real Time Web Analytics, Multi-Channel Funnels and Social Media Tracking. To be able to use and evaluate these new features you will need to be running the newest version of GA. You can do this by simple clicking on New Version:

We started off our webinar with Flow Visualization, which uses a graphical representation to show how users flow across pages on your site. We looked at three types of flow visualization; Visits, Event and Goals and the impact they have on design and layout.

Next, we took at look at Real Time Web Analytics and the importance of this powerful tool in relation to its affects on marketing efforts. We reviewed the benefits, the best time to use it and what you would learn from the numbers provided.

Our third new feature was Multi-Channel Funnels, which are reports that are generated from conversion paths, the sequences of
interactions (i.e. clicks/referrals from channels) during the 30 days that led up to each conversion and transaction. During the discussion we went over the way funnels interact and what an “assisted” conversion meant in relation to the first and last interaction attribution.

The last but not least feature discussed was Tracking Social Media and how Google tracks its engagement. We discussed that having a social media account did not equal being socially engaged and using social media to view, share, like or tweet is the measuring stick.

To view our complimentary on-demand webinar, please click here.

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