Articles in the Google Analytics Category

July 22 2015

Did Responsive Web Design Influence Purchase Rates?

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Now that you moved your ecommerce website to responsive design, you probably want to start analyzing year-over-year (YoY) insights on purchase behavior. Did the rate of site visitors who completed a purchase increase? By how much? The launch of a responsive website comes with new ways you can utilize Google Analytics. If you previously had separate websites to provide a desktop experience and a mobile experience, you may have been comparing different sites in Google Analytics. Now, you can see all of your data in one place.Read More

February 20 2015

Using GA’s “Trash Can” to Recover Your Old Data

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Have you ever had this problem? You have saved settings in Google Analytics and then… they’re gone. They didn’t disappear and Google (likely) hasn’t done anything nefarious with them, but they’re gone all the same. (Face it: It was probably a user-error.) Now, thanks to the Google Analytics “Trash Can” you can clear away unwanted or old data without deleting it forever.Read More

August 14 2014

How Google Analytics & Google Tag Manager Work Together to Make Your Life Easier

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There seems to be some confusion between Google Analytics and Google Tag Manager. In this post, I will discuss what Google Tag Manager is and what role it plays in Google Analytics.Read More

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