Google Analytics’s Java Support report: Part I

March
30
2012

by

Businesses strive to create websites that not only have the look and feel of their brand, but that are user friendly. To this end, during the design and testing phases of website creation a site may be tested and tested again for user experience, functionality, data collection, browser compatibility, etc. One area that can be tested by browser but not by individual users is Java support.

If you have a beautiful website that has Java enabled pages throughout the conversion funnel, you may be curious to get your hands on a report of whether your website visitors are having trouble converting due to their not allowing Java. Google Analytics offers such a report, but it takes some digging and configuration to find.

First, you want to navigate to the Browser & OS report:
Standard Reporting > Audience > Technology > Browser & OS

By default this report uses the Primary Dimension of “Browser” and default display of “Percentage” — to reach the Java Support report, select the Java Support dimension from the Other drop-down under Primary Dimension and the Data display type.

Then select a Goal Set or Ecommerce to see the breakdown of conversions by visitors who have Java support and those who do not. In our findings, those with Java support often have approximately three times higher Ecommerce Conversion Rates and Per Visit Values than those who do not.

That being said, there are two main business questions to be answered:

  1. How much of your traffic does not support Java?
  2. How can we calculate the potential amount of revenue being lost due to Java?

We will answer these questions in our next Analytics blog post.

Please don’t hesitate to contact MoreVisibility if you need help understanding reports in Google Analytics or if you need a full website analytics audit.

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