Google Announcements – Google Optimize, Data Studio, Google Analytics and Google Tag Manager

- September 28, 2016

Google Announcement – Free Google Optimize

Google’s introduction of the Google Analytics 360 suite in March unveiled their upcoming premium tools for enterprise clients. Today, Google announced the addition of a free version of their enterprise tool that will be built on Google Analytics, utilize advanced statistical modeling and include sophisticated targeting tools. This free tool will be a tremendous competitor to other brands like Optimizely that have removed their legacy starter plan.

Google Optimize is coming soon
Google Announcement – Google Data Studio – Available in 21 New Countries

The Google Data Studio (beta) is now available in the following countries.

Canada Italy Malaysia
Brazil Indonesia New Zealand
Germany India Philippines
Netherlands Japan Singapore
Spain South Korea Thailand
France Australia Taiwan
United Kingdom Hong Kong Vietnam

 

Additionally, it appears that a report template repository will be launched next month as well.

Google Data Studio Beta

Now that Google Data Studio is globally available, it will be more competitive with other platforms despite its “beta” status.

Google Announcement – Google Analytics – Session Quality

Using machine learning, Google has created a metric to predict high quality and low quality traffic. This metric is built to measure the likelihood that a visitor will make a purchase on your site. This can be used with remarketing to target your website’s most engaged visitors.

Revenue & Conversion Rate

Session quality can be segmented and explored within the Google Analytics reporting interface to understand the attribution, landing pages, and onsite behavior of your most valuable users with minimal digging.

Google Announcement – Google Tag Manager – Expanded Tag Templates

Google Tag Manager has had the list of tags available to push expanded significantly. The new templates include Quantcast, Twitter, Microsoft Bing, and Nielsen.

Tag Template Web                              (Firebase containers) (Legacy containers)
AB Tasty  
AdAdvisor
adjust*
Adometry
AdRoll
AdWords
Affiliate Window
AppsFlyer*
Apsalar
Bizrate Insights
ClickTale
comScore
Crazy Egg
Conversant
Criteo
Custom HTML
Custom Image
DoubleClick
dstillery
Eulerian Technologies
Firebase Analytics
Function Call
Google Analytics
Google Consumer Surveys
Google Optimize
Hotjar
Infinity Tracking
Intent Media
K50
Kochava
LeadLab by wiredminds
LinkedIn
Marin
Microsoft Bing Ads
Mouseflow
Nielsen (Coming Soon)
Neustar
Nudge
Optimise Media
OwnerListens
Perfect Audience Pixel
Personali
Placed Inc.
Pulse Insights
Quantcast
SaleCycle
SearchForce
Survicate
TradeDoubler
Tune
Turn
Twitter
Ve Interactive
VisualDNA
Yieldify

These new Google Tag Manager templates will be useful for quickly deploying tags for these services in the most efficient manner possible.

To learn more about the resources mentioned in this blog, visit the links provided below:

Optimize: Request an invite – https://optimize.google.com/optimize/signup/

Data Studio: Get started for free – https://www.google.com/analytics/data-studio/

Session Quality: Help Center update coming soon!

Tag Manager: Visit the Help Center – https://support.google.com/tagmanager/answer/6106924

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