Articles in the Google Tag Manager Category

August 14 2014

How Google Analytics & Google Tag Manager Work Together to Make Your Life Easier

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There seems to be some confusion between Google Analytics and Google Tag Manager. In this post, I will discuss what Google Tag Manager is and what role it plays in Google Analytics.Read More

December 23 2013

6 Easy Steps to Creating a UA-ID Macro in Google Tag Manager (GTM)

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When deploying Universal Analytics on your website through Google Tag Manager (GTM), you will need to reference your UA-ID. This step-by-step process will not only help you in the early stages of deploying Universal Analytics through GTM, but will come in handy any time you need to reference your UA-ID.

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