My Google Analytics Wish List

- March 13, 2008

I know, I know…it was just the other day that Google Analytics officially launched Benchmarking and Audio Ads integration. However, I’m greedy, and I already want more!

So, I’ve created a list of things that I want Google Analytics to build into the program, and I’d like to share those with you right now. Some of them may sound like pipe-dreams, while others may actually seem reasonable. For the purposes of this post, I ask you not to burst my bubble, and play along. 🙂

#1 – A “Blogs” Report
If you have a Feedburner account (like our blog does), Google Analytics should be able to synch your GA and your FB (Feedburner) accounts up, like it synchs up AdWords and now Audio Ads. Then, we could see Feedburner-like stats in Google Analytics, such as susbcribers, reach, uncommon uses, and so on. Admit it, it would be cool, wouldn’t it? This report could be found in the Content Section, right underneath “Top Content”.

#2 – Custom Reporting Options
I would love to be able to pick a custom date-range when I create an automatic report. Right now, the only four options to choose from are “Daily”, “Weekly”, “Monthly”, and “Quarterly”. What if I want a bi-weekly / mid-month automatic report? Or what if I want an “every 10 days” report that gets emailed to me automatically? Wouldn’t that be neat?

#3 – A “Reset Your Dashboard” Button
This would be perfect for that one time where you totally screw up your dashboard and you want to start over again with the default dashboard reports.

#4 – An even more customizable dashboard!
This is an extension from request #3. What if I don’t want to have the “Site Usage” window on my dashboard? What if I want each widget on the dashboard to show the top 10 or 15 items, instead of the top 5? How in the world do I get one of the four Google Analytics Views to show up on the dashboard page exactly as I want them (showing the pie chart, the comparison to site average, etc…)?

#5 – Cost-Data Import from other Pay-Per-Click Marketing Programs
Yeah, you probably knew this one was coming sooner or later. This is probably the most requested feature, ever (at least by me, I’ve been requesting it since 2006). This can actually be a manual import, it doesn’t have to be automatic. I’d spend that extra minute on the first of each month and upload my Yahoo! or my Microsoft AdCenter cost data into GA, via a CSV file, so that I could compare that data up against my AdWords data, wouldn’t you?

#6 – Integration with Google Website Optimizer
A logical request, as I already have requested an integration with Feedburner. This makes a lot of sense to me – you would be able to see the results of your A/B or your Multivariate Tests in Google Analytics, and be able to compare your successful combinations or pages against your other current website pages.

#7 – Embed the Map Overlay on your website
This one isn’t necessarily for me – However, I have heard a ton of requests for this particular item. I guess what you can do right now is simply take a screen-shot of the Map Overlay, and save the image and upload it to your site…but maybe there could be some way to provide a snippet of code to be placed on a website?

#8 – Improved Site Overlay functionality!
I completely LOVE the Site Overlay report. However, whenever there is flash present on a site, or there are heavy amounts of dynamic scripts, Site Overlay “breaks” and cannot show any clickstream data. I hope that someday, Site Overlay will be upgraded – and possibly with a few bells and whistles added on to it?

#9 – Bring Back the Lookup Table!
Google Analytics has an advanced filter option called “Lookup Table”, that is currently unavailable. In fact, it has been unavailable for a very long time. Basically, I’d like to play with it, so please bring it back and re-activate it! I actually had a possible use for the Lookup Table a while back.

#10 – Goal re-ordering option
I would love to have the ability to re-order Goals in the same fashion that I can re-order Filters. This way, if I happen to create a Goal in the G1 slot, and then I create a Goal in the G3 slot, I could move the one in G3 to the G2 position, so that I can be as organized as possible, and keep similar goals close together. I hate having to rename and re-configure a goal to have to do this – a lot of times I create a goal or two goals, and later on down the road, another goal becomes available or thought of. Meanwhile, the original goals have already gathered data, so it would be a shame to change the Goal URL and / or Goal Funnel.

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