Our web analytics blog provides a space for us to educate our clients and visitors about how they can use analytics to gain insight into user behavior. As a Google Analytics Certified Partner and Google Tag Manager Certified Partner, our team is highly versed in Google's products, but our knowledge isn't limited to just those! On this blog, our analytics experts share a diverse variety of tips, tricks and techniques for a wide range of analytics platforms, as well as explore big picture concepts for tracking and measuring online success, and answering some of the questions commonly asked by clients and team members. To stay up to date on everything our analytics blog has to offer, subscribe to our feed.
In order to collect website data, Google Analytics Tracking Code (GATC) sends an “interaction” each time a user views a page on a tagged website. This baseline implementation, can provide immediate insights such as:
However, in order for a website to present the right content to the right audience, a business needs to understand user interactions and flow through a website much more intimately. Read More
Sampling in Google Analytics is important to Google; the complex queries of dimensions, metrics, and segmentation across potentially millions of sessions that are contained within Google Analytics are very computation intensive. In order to throttle the legwork that the service provides without limiting users ability to analyze overall trends, Google uses sampling.Read More
No, ghosts aren’t actually visiting your website. What they’re doing is going directly to the GA servers via the Measurement Protocol (a tool designed to help developers collect event data). Funny enough, as discussed here, they’re doing it to get your attention. This attention is undeserved, and can lead to a lot of wasted time trying to determine the “who” and the “why” of visits, referrals, or a sudden spike in traffic. Luckily, you can easily exclude these ghosts thereby improving the validity of your data.Read More