Articles in the Site Usability Category

July 19 2016

Understanding The Google Analytics Navigation Summary Report

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The power of Google Analytics comes in its ability to provide insight into many different avenues. From high-level information such as the total monthly sessions, to detailed data like the number of clicks a specific element on the page received between Monday and Wednesday of last week, Google Analytics can do it all.

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March 17 2016

A/B Testing Tips for Gauging User Experience

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A/B testing tools are a powerful method of making informed decisions and making improvements to a specific set of key performance indicators (KPIs).

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March 8 2016

Save Some Time with Google Analytics Keyboard Shortcuts

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In this blog post we will cover a topic that everyone is interested in: saving time! Keyboard shortcuts help save time when you are frequently toggling between two different tabs, functions, tools etc. For example, in Photoshop, rather than dragging your mouse ALL THE WAY ACROSS THE SCREEN (phew how exhausting) to change from “paintbrush” to a “color selector” tool, you can instead use a keystroke and switch to your color selector instantly.

While many computer programs and applications offer keyboard shortcuts, it has come to my attention that not many people are aware that there are some useful shortcuts available in the Google Analytics (GA) interface. There are several shortcuts that can be used in GA to access different reports, adjust the date range, toggle the help menu, and more. In this blog post, the keyboard shortcuts that are currently available in Google Analytics are divided into two sections: Application shortcuts and Date Range shortcuts.Read More

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